Amateur's Guide to Love

Infobox_television
show_name = (The) Amateur's Guide to Love
format = Game Show
runtime = 30 Minutes
creator = Merrill Heatter and Bob Quigley
starring = Gene Rayburn (Host)
Kenny Williams (Announcer)
country = USA
network = CBS
first_aired = March 27
last_aired = June 23, 1972

The Amateur's Guide to Love was an American television game show, created by Merrill Heatter and Bob Quigley, that ran on CBS from March 27 to June 23, 1972. Gene Rayburn was the emcee, while Kenny Williams was the announcer. The network aired the program at 4 p.m./3 Central, succeeding reruns of "Gomer Pyle, USMC." Reruns of the situation comedy "Family Affair" replaced it in that time slot, as "Amateur's Guide" was unsuccessful against competition on ABC and NBC.

Gameplay

This game somewhat resembled "Candid Camera," a show involving guest celebrities and unsuspecting civilians. These people were involved in a comedy situation, taped on location in Southern California using a hidden camera. The subjects in the particular situation were faced with two choices, one of which they needed to choose, that were somehow related to sex, marriage, or love. A celebrity panel voted upon which choice would have been the smartest, and the civilian who picked that particular decision won merchandise prizes.

Episode Status

Due to wiping, a common practice used for daytime television at that time, it is unknown how many episodes of "Amateur's Guide" exist. One episode is known to exist as of 2008.

Notes

"Amateur's Guide" was CBS' first daytime game since the cancellation of the daytime version of "To Tell the Truth" in September of 1968. After the show's cancellation in June of 1972, CBS would not air another daytime game show until Labor Day of that same year, when they unveiled "The Joker's Wild", "Gambit" and "The New Price is Right".