- Dusty the Dusthole
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Clark County, Nevada Air Quality Management Campaign Billboard
Dusty the Dusthole is a Clark County (Nevada) Dept. of Air Quality Management mascot created in 2004 in Las Vegas, Nevada. The character and his trademark slogan — "Don't Be A Dusthole" —have been seen by millions of residents and tourists in the state of Nevada, via a massive media push consisting of billboards, radio ads, public appearances, TV spots, and print coverage.[1]
Contents
Background
The "Dusty" character and its associated campaign were created by Clark County, Nevada agencies in response to threats of losing government funds due to unacceptable levels of dust pollution in the Las Vegas valley, which were in violation of US Environmental Protection Agency policy.
The campaign succeeded in raising awareness of dust pollution violations, resulting in $1.2-million in fines, which were channeled to the local school district.[2]
Dusty on side of Las Vegas watertruckControversy
The "Dusty" character has been so pervasive in the state of Nevada that off-roading groups have felt the need to defend themselves against the new awareness of the dust problems, having lost some of their longstanding travel privileges as result of Dusty's ubiquitous presence.[3]
“ We need to provide a visible counterpoint to the image of "Dusty the Dusthole" which many people in the general public equate with off-roaders thanks to some very aggressive PR and billboard campaigns. The other side on this issue is spending a lot of money to demonize us and while we might not have the same deep pockets ourselves, we can get out there and raise public awareness in a more positive manner. ” Dusthole
The "Dusty" character is portrayed by lifetime Las Vegas resident Alan Burd.[4]
References
- ^ Rogers, Keith (12 May 2004). "$150,000 ad blitz tries to settle dust". Las Vegas Review Journal. http://www.reviewjournal.com/lvrj_home/2004/May-12-Wed-2004/news/23861369.html. Retrieved 30 September 2011.
- ^ Rogers, Keith (4 January 2007). "Dusty the Dusthole successful: Clark County meets federal air quality standard three years straight". Las Vegas Review Journal. http://www.reviewjournal.com/lvrj_home/2007/Jan-04-Thu-2007/news/11774909.html. Retrieved 30 September 2011.
- ^ About Jeep Thrills in Las Vegas - Jeep Thrills in Las Vegas (Las Vegas, NV) - Meetup.com
- ^ Bond, Tiffannie (16 June 2004). "Actor nothing like his dusty character". Sunrise View (Las Vegas, Nevada). http://viewnews.com/2004/VIEW-Jun-16-Wed-2004/East/24077053.html. Retrieved 30 September 2011.
External links
Categories:- Public awareness campaigns
- Public service announcement characters
- Clark County, Nevada
- Culture of the Las Vegas metropolitan area
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