BK Dinner Baskets

BK Dinner Baskets was a series of product introduced in 1993 by the international fast-food restaurant chain Burger King. The products were designed to add product that would appeal to families and customers looking for a "higher class" meal found in family style restaurants. [cite web |url=http://query.nytimes.com/gst/fullpage.html?res=9F0CE6D7173FF932A15753C1A965958260&sec=&spon=&pagewanted=print |title=Once Again, Burger King Shops for an Agency |author=Stuart Elliot |publisher=the New York Times |date=1993-10-21 |accessdate=2008-02-06 |quote=Indeed, Burger King's belated value-oriented approach marks an about-face after a year spent trying to give the chain, with more than 7,000 company-owned and franchised outlets, a more upscale persona by selling higher-priced fare like dinner baskets and offering table service.]

Product description

* Whopper Dinner Basket
* Steak Sandwich Dinner Basket
* Chicken Dinner Basket
* Shrimp Dinner Basket
* Flame-broiled Meatloaf Sandwich
* Fried clams, regional fare for the New England market

ide orders

* Choice of Fries or Baked Potato
* Choice of Cole Slaw or Side Salad

Also, complimentary popcorn was given to customers to eat while waiting for their meal to be brought to their table.

History

Advertising

BK commissioned New York based agency D'Arcy Masius Benton & Bowles to create a series of ads featuring MTV VJ Dan Cortese. The tag line was "BK, I love this place". [cite web |url=http://www.bk.com/companyinfo/content/corporation/history.html |title=Marketing and Advertising History |author=BKC publication |type=Web page |publisher=Burger King Holdings |date= |accessdate=2007-10-31] [cite web |url=http://www.tvacres.com/adslogans_b.htm |title=Advertising Slogans, "B" |author= |publisher= [http://www.tvacres.com/ TV Acres.com] |date=2006-08-04 |accessdate=2007-10-31]

References

ee also