Yardley of London

Yardley of London

Yardley of London is a traditional British cosmetics brand and is one of the oldest in the world. Established in 1770, Yardley had become recognised as a world leader in soap and perfumery by the beginning of the twentieth century. By 1910, it moved to London's premier thoroughfare Bond Street, and in 1921 Yardley received its first Royal Warrant, an honour bestowed on only the finest British companies that provide outstanding service. Today, Yardley holds two Royal Warrants. [ [http://www.ft.com/cms/s/2/39b9835c-758a-11db-aea1-0000779e2340,dwp_uuid=033e5be0-57b7-11db-be9f-0000779e2340.html Interview with Mike Jatania by Jonathan Guthrie of the FT] ] The Yardley family traces its history back to the 1400s.

Currently, its product range consists of fragrances, bath and body luxuries,skin care and hair care products. The colour cosmetics range of Yardley has been discontinued.

Britain's fifth richest Asian family, the Jatanias, bought out Yardley in October 2005 for £60 million and integrated it into its Lornamead company. [ Brand Yardley is now being carefully revamped and efforts have been made to make it contemporary to attract new users. [http://timesofindia.indiatimes.com/articleshow/1514894.cms Jatanias buy America's biggest hair-care brands] ]

References

External links

* [http://www.lornamead.com Lornamead Website]
* [http://www.yardleylondon.co.uk Official website]
* [http://www.beautyboutique.com/cgi-bin/beauty/cate_id/wmfvlp/prod/1584295/item_detail_bb.html?keywords=&srcmode=+&sortbyprice= Yardley London English Lavender]
* [http://www.sovereign-publications.com/yardleylondon.htm Yardley London is famous throughout the world]
* [http://www.accessmylibrary.com/coms2/summary_0286-7994334_ITM UK: Yardley has relaunched its English Lavender collection in a bid to step away from its old-fashioned image and attract younger customers]


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