Les Fradkin

Infobox musical artist
Name = Les Fradkin


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Origin = New York City, USA
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Genre =Rock Music, Surf rock, instrumental rock
Occupation = Musician, Songwriter, Record Producer
Years_active = 1969 - current
Label =MGM Records, Sunflower Records, Laurie Records, ESP-Disk, Arista Records & RRO Entertainment
Associated_acts = Beatlemania (musical), Edison Lighthouse, The Left Banke, The Godz (NYC band)
URL = [http://www.lesfradkin.com http://www.lesfradkin.com]
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Past_members =
Notable_instruments = Fender Stratocaster Guitar, Wilson Bros. The Ventures Model Guitar, Starr Labs Ztar Z7s, Guitar Synthesizer, Rickenbacker 360/12 12 String Guitar, Mellotron

Les Fradkin (born "Leslie Fradkin" 15 January 1951 in New York City, New York, USA) is a guitarist, songwriter and record producer. He is best known for being a member of the original cast of the hit Broadway show "Beatlemania". In addition to playing Guitar, he plays the Starr Labs Ztar, Guitar Synthesizer, SynthAxe, Hammond Organ, Mellotron, Piano, 12 String Guitar, Bass Guitar and Moog Synthesizer.

Early Years

Fradkin was born in New York City and raised in Riverdale in the Bronx. He travelled extensively in Europe, the United Kingdom and the Caribbean as a youngster and by 18 years old had visited over 20 countries. He began his musical education at the age of 10 being taught the basics of Classical Piano from his mother, a former concert pianist. Inspired by seeing The Beatles on "The Ed Sullivan Show" and hearing "Walk Don't Run '64" by The Ventures on the radio at the age of 13, he began to teach himself guitar. Other music that inspired him ranged from the British Invasion sounds of the day to American rock acts such as The Byrds, The Beach Boys and Bob Dylan. But what most held his interest and fascination was the art of record production. He was particularly interested in how producers such as Les Paul, Joe Meek and Phil Spector got their sounds and, in 1966, began tape experiments with Sound on Sound with a Panasonic tape recorder he received as a birthday gift. By 1968, he could edit, splice and overdub complex recordings at home and his high school classmates joked that his quest in life was "the perfect soundtrack." By 1969, he had written a large portfolio of original pop and rock songs and was proficient on Guitar, Bass Guitar, Hammond Organ and Piano. He turned professional that year and signed a staff songwriting contract with April-Blackwood Music, a division of CBS. John Hammond Sr. and Tony Orlando took Fradkin under their wing and began the professional development of his music.

The MGM Years

Fradkin moved over to MGM Records in August 1970 and signed a staff songwriter agreement with Leo Feist Music and a recording contract with the new MGM/Sunflower Records label headed up by songwriting legend Mack David and industry veteran Danny Kessler. Affectionately dubbed "Fearless Fradkin"" by his recording engineer Steve Katz, Fradkin signed as the first artist for Sunflower Records and debuted his first solo single "Song Of A Thousand Voices" which was produced by Randy Edelman. Given front page coverage in Billboard Magazine and picked for the Top 40, "Song Of A Thousand Voices" surfaced as a regional hit in September 1970. By October 1970, he co-produced , co-wrote and sang another Sunflower regional hit single "Hippie Lady" b/w "Patty Cake" under the pseudonym "The Yummies". In early 1971, "Song Of A Thousand Voices" was translated into French by Hubert Ithier and recorded by the French songstress Mireille Mathieu as "La Chansons Des Souvenirs" for her "Love Story" Extended Play Single on the Philips label. It was also released as a 45RPM Single (music). Both versions became substantial hits in France, Germany, Austria, Switzerland and Israel. "Song Of A Thousand Voices" has also been covered in a Spanish language hit version "Donde?" by Latin Pop star Roberto Jordan.

Early Sessions

By 18 years of age, Fradkin was proficient on many instruments and this led to him finding extensive session work in studios in New York City and London, England on Mellotron, Hammond Organ, Guitar and Piano.

The Left Banke Sessions

In 1972 and 1973, Fradkin was developing his career as a record producer. Among his many projects, he offered to produce the baroque pop group "The Left Banke" famous for their hit "Walk Away Renee". Although these sessions went unreleased at the time, one of the songs, "I Could Make It Last Forever", composed by Fradkin and Diane Ellis, has recently been released on Fradkin's "Goin' Back" solo CD in 2006. It was a rare recording since it featured all the members of The Left Banke (Steve Martin Caro, Tom Finn, George Cameron and Michael Brown along with violinist Harry Lookofsky. Fradkin sang and played 12-string guitar.

The Laurie Years

From 1973 thru 1976 and again between 1981 thru 1987, Fradkin signed on as a producer and songwriter with Gene Schwartz for the Laurie Records label. Fradkin produced many artists for Laurie including Mara Lynn Brown, Tom Selden, New Hope, Barry Winslow of The Royal Guardsmen, actress Nell Carter, chanteuse Valerie Tyler, pop stylist Barbara M. and a comedy album by Marty Brill called "The Missing Tapes". 22 singles and 4 albums for the Laurie label in all. But the most prolific artist he produced for Laurie and, perhaps, the most notable was the pop rock group, California. Fradkin was an original member/singer/guitarist/keyboardist for the California group on Laurie Records in the US and RCA Records in the UK for it's entire existence from 1973 through 1985. California had several chart records including the 1981 release "Summer Fun Medley"-a medley of Beach Boys hits, "Jeans On", "He's Almost You" (charting in the United Kingdom) and an appearance on the Dick Clark American Bandstand television show. And their single cover of "See You In September" saw honorary placement in the famous Laurie collectors series- "Collector Records Of The 50's and 60's-Vol. 14". Fradkin wrote many of the B-sides of California's singles and various members of The Left Banke guested as session musicians on some of the groups early releases.

The ESP-Disk Years

By 1973, Fradkin had diversified his producer portfolio and made an agreement to license several of his productions to the Indie label ESP-Disk.His production of "Give A Damn" by Paul Thornton (recorded at A-1 Sound Studios in New York City with Herb Abramson and Jonathan Thayer as co-engineers), saw release on their 4th album "Godzundheit" and Fradkin guested as bass player on a solo album by Godz member Jim McCarthy entitled "Alien". Steve Martin Caro and George Cameron, both of The Left Banke also participated in these sessions, all recorded at A-1. 1974 saw the debut album on ESP-Disk by Thornton, Fradkin & Unger. The group's other members were Paul Thornton, an original member of The Godz (NYC band) on Acoustic Guitar and Bob Unger, bassist. Their album was called "Pass On This Side" and featured groundbreaking cover art consisting of a "do-it-yourself" blank black cover with a die cut sheet of stickers that the consumer could arrange any way they pleased. The album received good reviews from Cash Box, Crawdaddy Magazine and several other publications. A 45RPM single was released- "God Bless California" which charted in Belgium and The Netherlands. Fradkin played the role of multi-instrumentalist on the sessions with participation on Lead Vocals, 12-string guitar, Mellotron, Hammond Organ, Mandolin and Piano. "Pass On This Side" also included a cameo appearance by David Peel who contributed his own composition- "To Err Is Human" to the album. Thornton, Fradkin & Unger toured that summer opening shows for the likes of Roger McGuinn, Brewer & Shipley, Richie Havens, Blood, Sweat & Tears and Livingston Taylor. Fradkin played 12 string guitar and Mellotron on these shows. The group's largest and most important appearance took place during the summer of 1974 at the Islip Speedway Outdoor Festival. 10,000 fans attended the all day rock festival. The group disbanded in 1975. Fradkin returned to record production doing several projects for Mercury Records along with his continuing role as a producer for Laurie Records.

Beatlemania: The Broadway Musical

In July 1976, Fradkin auditioned for and won the role of George Harrison and rose to worldwide fame as one of the four Original Cast members of "Beatlemania (musical)", the hit Broadway show of the late 1970s. Beatlemania was a Broadway musical revue focused on the life and music of The Beatles. Advertised as "Not the Beatles, But an Incredible Simulation," it ran from 1977 to 1979 for a total of 1006 performances. It won the 1978 Tony Award for "Best Lighting Design" by designer Jules Fisher. The "Beatlemania" show marked the birth of the "Tribute Band" industry and Fradkin was an integral part of the original four musicians who launched a musical trend that is still going strong today. Fradkin appeared in over 1000 performances as lead guitarist. The show debuted in Boston at The Colonial Theatre in April 1977 and opened for previews on May 26, 1977 at The Winter Garden Theater in New York City. Quickly achieving sellout status without ever having an official "opening night", the Beatlemania band and the musical saw great success and worldwide publicity in Time Magazine, People Magazine, Us Magazine, Newsweek and Rolling Stone Magazine. For the first six months, every ticket for the show was sold out. Fradkin was also featured in performances with Beatlemania at the Lunt-Fontanne Theatre, Palace Theatre, New York, The Shubert Theatre in Century City, Los Angeles, California and The Pantages Theater (Hollywood) in Los Angeles, California and the Blackstone Theater (now the Merle Reskin Theatre) in Chicago, Illinois. Fradkin performed with the show until it's close in October 17, 1979.

Beatlemania: The Album

In 1978, Beatlemania released a self-titled soundtrack to the show which included contributions from the first and second cast of performers from the show (as well as a few additional off stage keyboardists and musicians). Released on Arista Records in 1978, the album received warm audience reaction even placing on the Billboard Hot 100 for several weeks before falling into vinyl obscurity. Tracks from the album included most but not all of the original show's songlist and several of the tracks were either re-recorded entirely or partially re-recorded in the studio. The four original Cast members that appear on the album included Mitch Weissman (Bass Guitar, vocals), Joe Pecorino (Rhythm Guitar, vocals), Les Fradkin (Lead Guitar, vocals) and Justin McNeill (drums).

The 1980's

In the early 80's, Fradkin returned to record production with the Laurie Records label. 1981 saw the release of the California singles "Summer Fun Medley" and 1982's "He's Almost You" which had chart success. By 1983, MIDI, a new interfacing technology for synthesizer was introduced and Fradkin saw new possibilities for his music productions. In 1984, he turned to the Jingle and TV music industry and Guitar Synthesis as a new form of musical expression. In 1983, he took up the Guitar Synthesizer and has been a prime exponent of it ever since. He played the SynthAxe, the Synclavier and various Roland Corporation GR Guitar Synthesizers over the years.

He pioneered the introduction of completely MIDI tapeless recording using the Yamaha QX1 Digital Sequencer and the Synclavier with the Synth Axe MIDI Guitar Controller and Yamaha DX7 and TX816 synthesizers in soap opera music, and composed and programmed numerous successful jingles and movie soundtracks as well as many game show themes. He worked for Score Productions and ABC in New York City and wrote national jingles for such products as Cheerios, Campbel's Soup, Nestle's, Crisco and American Express, He was the first composer in New York City to record entirely "Direct-To-Disk" His sonic innovations at that time with Guitar Synthesizer and MIDI programming earned him great accolades in the TV music industry which soon established him with the nickname "Dr. MIDI."

1985 saw a Sutra Records guitar instrumental 12" single released of "In-A-Gadda-Da-Vida". Fradkin recorded this as a duo with synthesist Rob Hegel. The act was called Maddog. California released the first all guitar synthesizer album: "California-Electric Swing" that year with Fradkin as producer, performer and programmer.

By 1989, Fradkin had programmed/composed/performed on over 50 national jingles and had 4 years of "One Life to Live" soap opera music under his belt.

The 1990's

Fradkin spent the 1990s composing new music and doing Beatlemania revival shows, including appearances across the United States, Canada, Iceland and The Dominican Republic. Most notably, the show, featuring Fradkin in his familiar lead guitarist role, played a successful week engagement in 1995 at The Sahara Hotel and Casino in Las Vegas, Nevada. In 1993, ESP-Disk signed a distribution deal with ZYX Music of Merenberg, Germany to reissue it's entire catalog. "Pass On This Side" saw reissue as "Godz Bless California"" with the cover art, artist name and title changed without the artist's permission. Although this reissue series initially spurred a Godz reunion with Fradkin participating on guitar, the situation deteriorated and the reunion was quite brief with a show at NYC's The Bitter End Cafe being the chief highlight for fans. Some new music was recorded during this period and several songs found their way onto later CD releases. By 1996, Fradkin relocated to Redondo Beach, California where the Internet provided a new direction for his musical efforts.

Trackbytrack Records

He turned his focus to Internet download sales at the dawn of the era of Liquid Audio and mp3.com and formed his first independent record company known as Trackbytrack. Once again, Fradkin found himself at the center of the innovation tree as he developed a new take on the hitherto established Surf rock Guitar sound which proved a great critical and sales success. Releasing an self produced CD eponymously titled "Get Wet", tunes such as "Body Surfin'", "Surfin' The Classics, Parts 1 & 2 and "Reverbia" reached mp3.com's #1 position 16 times and garnered over 230,000 downloads! The music showed a blend of several notable influences including The Ventures, Dick Dale, Jeff Beck and various Classical music influences including J.S. Bach, Mozart and Paganini. In 2001, a follow-up CD "A Day At The Beach" was released and had further success with three titles ("A Day At The Beach", "Good Vibrations" and "The Bridge Across Forever") making the #1 slot on mp3.com. Fradkin also made a short lived licensing deal with Renaissance Records to issue a CD entitled Paul Thornton & Les Fradkin- "Godzology" which featured archival unreleased material from past years from Thornton & Fradkin.

RRO Entertainment

In 2000, Fradkin relocated to Parker, Colorado and married. In 2003, he and his wife Loretta started a new recording and music publishing company called "RRO Entertainment" and Fradkin 2000 Music. The first release on the new indie label was "Reality-The Rock Opera", a Les Fradkin solo CD. Fradkin expanded his multi-instrumentalist concept and became a one man virtual orchestra on this release playing 12-string guitar, 6-string guitar, Bass Guitar, Hammond Organ, Piano, Mellotron and Guitar Synthesizer. This was quickly followed by the reissue of the two Get Wet CDs repackaged and remastered for 24-bit fidelity. The two CDs were now titled: Les Fradkin & Get Wet- "Splash!" and Les Fradkin & Get Wet- "A Day At The Beach". Critical acclaim and sales quickly followed these releases. Robert Silverstein wrote liner notes to both CDs and 20th Century Guitar Magazine ran a feature article on Fradkin. In the U.K., New Gandy Dancer Instrumental Rock Magazine named "A Day At The Beach" its 2004 Album Of The Year.

With The Ventures

This brought Fradkin to the attention of Nokie Edwards lead guitarist of The Ventures during LouieFest in summer 2004 in Tacoma, Washington. Edwards brought Fradkin to the attention of The Ventures who quickly signed him to an endorsement agreement with their new Wilson Bros. Ventures guitar line. In addition, Fradkin performed live with The Ventures as 2nd Lead Guitarist at the Salmon Days Festival in Issaquah, Washington in October, 2004. Nokie Edwards also recorded with Fradkin on several occasions and was a featured guest on his "While My Guitar Only Plays" CD.

The Internet Download Years

RRO Entertainment entered the music marketplace during a time of declining compact disc sales in the music industry in general. Fradkin decided to concentrate on the burgeoning download market through distribution with CD Baby and this strategy paid off handsomely. By 2008, Fradkin had released 29 albums on his RRO Entertainment label, 17 of them as solo CDs - all titles available through worldwide download outlets such as Apple iTunes, Napster, Rhapsody and many others. Many singles from these CDs became popular Apple iTunes downloads. Some of the singles, (featuring Fradkin on Vocals, Guitar, Guitar Synthesizer and Mellotron), including "Love Grows (Where My Rosemary Goes)", "My Baby Loves Lovin'", "While My Guitar Gently Weeps" (done as a melodramatic guitar instrumental), "My Sweet Lord" (a cover of the George Harrison smash hit featuring Richie Furay on background vocals and acoustic guitar), "Have I The Right" (a cover of The Honeycombs hit) and "You Were On My Mind" (a cover of the famous hit by We Five) became popular sellers on Apple's download service.

Fradkin's 2006 CD "If Your Memory Serves You Well" (a Tribute to Bob Dylan) also scored with fans and his cover of "Quinn the Eskimo (The Mighty Quinn)" a/k/a "The Mighty Quinn" sold well and received great critical acclaim. In particular, Fradkin exploited the absence of The Beatles catalog on iTunes and released several successful download CDs of Beatles guitar Instrumental rock ("While My Guitar Only Plays" featuring Nokie Edwards of The Ventures, "Pepper Front To Back" and "Guitar Revolution") as well as two CDs of his vocal tribute to George Harrison's solo and Beatles material. Those sold especially well and established Fradkin as a prime exponent of Beatles cover material in the modern era.

In the surf rock market, Fradkin's 2 Get Wet reissues scored well with "Apache" and "Good Vibrations" seeing success. His 2006 production of "They're Coming To Take Me Away, Ha-Haaa!" by Napoleon's Ghost rocked the iTunes charts and brought RRO Entertainment a bona fide download hit single. He even recreated the backwards B-Side "!aaaH-aH ,yawA eM ekaT oT gnimoC er'yehT" which also sold!

Other artists on RRO included Venus In Bluejeans, Edison Lighthouse, The Dirt Surfers and a 4 volume tribute to The Byrds entitled "Timeless Flyte" with extensive liner notes by noted Byrds historian John Einerson and rock critic Eric Sorensen. Some of the Artists on the "Timeless Flyte" project included Andrew Gold, Bill Lloyd, Jefferey Foskett, The Kennedys, The Shambles, Walter Egan, Alice Stuart, Bob Harris, Bedsit Poets, Bill Kaffenberger, The Dixie BeeLiners, and Tony Poole of Starry Eyed & Laughing. In 2008, he licensed the download rights for the CD Firefall- "Colorado To Liverpool", a Beatles Tribute CD from Firefall, stars of country rock.

Technique and Equipment

Fradkin uses a combination of compression, chorus, Delay (audio effect) and reverb for his guitar sound. His style is influenced by a number of stellar guitarists including George Harrison, Nokie Edwards, Dick Dale, Jeff Beck, Hank Marvin, Roy Wood, Jimmy Page, Tom Scholz, Dave Davies, Mike Bloomfield, Brian May, Robert Fripp and Roger McGuinn. His other influences include many classical icons including J.S. Bach, Niccolo Paganini, Antonio Vivaldi and Mellotron players such as Ian McDonald of King Crimson and Mike Pinder of The Moody Blues. His keyboard style counts as influences modern rock organists such as Matthew Fisher of Procol Harum, Rick Wakeman of Yes, Steve Winwood, Eddie Hardin, Mike Smith (Dave Clark Five), Felix Cavaliere of The Rascals, Mark Stein of Vanilla Fudge as well as modern electronic music figures such as Bob Moog, Wendy Carlos, Jean Michel Jarre, Robert Rich, Steve Reich and Morton Subotnick.

He generally records his guitar parts in stereo, often using a VG-8 Virtual Guitar System by Roland Corporation in addition to the guitar's regular output signal. His main guitars for recording and performance work are the Fender Stratocaster and Wilson Bros. Ventures guitars which are new Don Wilson designed variants of the Mosrite guitars that The Ventures endorsed in the 60's. He favors a Rickenbacker 360/12 12-string electric for jangly tones. His use of Rickenbacker 12-String is especially prominent in his stint with "Beatlemania" as well as some of his solo CD releases such as "Jangleholic", "Spirit Of Christmas", "If Your Memory Serves You Well", "Goin' Back" and "12".

His guitar parts are always recorded direct with amp simulators to keep noise to an absolute minimum and are usually double tracked. His guitar effects include the Janglebox, Joe Meek Compressor, and Vox Tonelab. To construct his backing tracks, on which he usually plays all the instruments, he uses a Starr Labs Ztar Z7s to control various MIDI synthesizers and drums. He handles bass parts with a Rickenbacker Bass as well as the Ztar.

His production style is chiefly characterized by generous amounts of compression, loud recording levels and a dense sonic arrangement wall which many have compared favorably with the likes of Joe Meek and Phil Spector. Although he always records digitally with Digital Performer, Ableton Live, Apple Logic Pro and the Roland Corporation VS-2480, his sound is quite reminiscent of the warmth embodied in 60's analog recording technique.

In 2007, he acquired a Starr Labs Ztar which revealed new possibilities for his guitar synthesizer technique with his 2008 releases of his popular cover of The Tornados's "Telstar (song)" and his 2008 full length CD "One Link Between Them". Fradkin now has the ability to offer melody, rhythm, bass, looping, percussion and clip cueing all live under his hands with the Ztar, making him, effectively, an electronic music One Man Band.

Cultural references

In a Weekend Update segment of "Saturday Night Live", Dan Aykroyd announced the debut of a new musical called "Beatlemaniamania," which he described as "not Beatlemania but an incredible simulation."

CD reviewer Eddy Smitt has said: "The man who portrayed George Harrison in the original Broadway cast of Beatlemania! and who already has two George Harrison tribute CDs under his belt confirms himself here as one of the great guitar players of our time."

CD reviewer Doug Cornell has said: ""Surf-rock built around the genius of guitarist Les Fradkin. Fradkin is a guitarist of the first order. Make no mistake - Fradkin could show Joe Satriani or Eric Johnson a thing or two!"

CD reviewer Jim Whelan has said: ""Guitar virtuoso extraordinaire! Like John Lennon once said, Les can easily "make a guitar speak" and then some-simply brilliant."

CD reviewer Pete Sargeant has said: "‘Down On My Luck" might be the best contemporary folkrock musing that anyone has come up with in recent years, it’s in the John Stewart/ John Prine league, kid you not."

CD reviewer Bruce Brodden has said: "Fradkin knows his way around Byrds and 12 stringed Rickenbackers seeing as he was the original George Harrison in "Beatlemania"."

CD reviewer Eric Sorensen has said: "If Les Fradkin doesn’t have his finger on the pulse of the Baby Boomer pop/rock audience, I don’t know who does!"

References

* "Like A Rolling Stone- The Strange Life Of A Tribute Band", Steven Kurutz Broadway Books, New York, 2008
* "John Willis' Theater World" Volume 34 1977-1978" Crown Publishers, New York 1979
* "The Ultimate Beatles Encyclopedia", Bill Harry, Hyperion Publishers, New York 1992
* "MP3 For Dummies" by Andy Rathbone (First Edition) IDG Books, New York, 1999
* "Bubblegum Music Is The Naked Truth", Kim Cooper & David Smay, Feral House, 2001
* "Those Were The Days-An Unofficial History of The Beatles Apple Organization 1967-2002", Stefan Granados, Cherry Red Books, 2002
* "Urban Spacemen & Wayfaring Strangers- Overlooked Innovators and Eccentric Visionaries of '60's Rock", Richie Unterberger, Miller Freeman, 2000
* "All Together Now-The First Complete Beatles Discography 1961-1975", Harry Castleman and Wally Podzarik, Pierian Press, 1975
* "All Music Guide to Rock" (3rd Edition), Backbeat Books, 2002
* TIME Magazine "I Want To Hold Your Hand-Again" Beatlemania Article, 1977 ( [http://www.time.com/time/magazine/article/0,9171,915222,00.html TIME website] )
* "Beatlemania's Boys In The Band" by John Mendelssohn for Rolling Stone Magazine ( [http://www.rocksbackpages.com/article.html?ArticleID=689] )
* "Get Wet-A Day At The Beach" Review, Doug Cornell, 2001 ( [http://www.hitsession.com/cdreviews/getwetbeach.html] )
* "Pepper Front To Back" review by Eddy Smitt, 2007 ( [http://www.kollektionist.net/Reviews2007/] )

External links

* [http://beatlemaniaalumni.com/ Beatlemania Alumni.com]
* [http://www.ibdb.com/show.asp?ID=1881 IBDB listing]
* [http://www.lesfradkin.com/ lesfradkin.com]
* [http://www.bsnpubs.com/mgm/sunflower.html/ MGM/Sunflower Records Discography]
* [http://books.google.com/books?id=Iy1eEgLlVQwC&pg=PA271&lpg=PA271&dq=fearless+fradkin+discography&source=web&ots=ccusQGhV0i&sig=LHRjwVdMgWpiHQYGQsV3V9yaKp0&hl=en&sa=X&oi=book_result&resnum=6&ct=result/ Dave Thompson-"A Music Lover's Guide To Record Collecting"]
* [http://www.jazzdiscography.com/Labels/esp.htm/ ESP-Disk Discography]