Ordering flowers

Ordering flowers

To order flowers, a consumer can order from a local brick and mortar flower shop, or choose an online flower delivery, or order flowers by telephone or mail. Traditionally the local florist shop executed most flower deliveries, until the internet spawned new companies that would collect orders and relay them to the florists.

Local Florists

Local florists serve their geographic regions and usually deliver within a 5 mile radius. Some florists in more rural areas may extend their delivery limit. Their inventory consists of flowers bought wholesale from a dealer or delivered to their store from a local or international grower. When looking for florists online, the consumer should make sure to call and ask the company if they are a local florist shop or if they are an internet company. Internet florists sometimes appear like they are a flower shop, but really are only order processing sites that will take an order, charge an additional premium, and send the order to the same local florist to deliver the order.

Local florists will be able to tell you what is available and can usually offer more unique and personal services than an online service. It may seem cheaper to order online but this is a common misconception because you are paying a fee and do not have any help. A sales person at a real flower shop has knowledge of their inventory and what is seasonal locally at the time you are ordering which will usually mean you will get a fresher and more reasonably priced arrangement.

There are some famous florist chains, and many other individual florists across the country. Most florists are family owned and operated and all aspects of the business are supervised closely by the owner which means better quality of flowers than an online business or supermarket.

Online Florists

Online florists have found a niche in the flower industry as middlemen between the consumer and the local florist. There are two types of flower products:
* Flowers deivered by local florists.
* Flowers shipped from a flower grower.

Online flower companies have been successful at marketing flowers on the internet. When a consumer orders a local florist delivered flower product, that order will be sent to the local florist. But the consumer ends up paying more for those flowers than they would if they just called the local florist. The online flower company generally charges an extra amount for shipping, handling, and order processing fees, which the local florist would not have charged. However, looking for a local florist shop may take more time and effort the consumer is willing to spare, and then in that situation the online florist is a favorable option.

Often online florists will try to appear to be a local shop when they are in fact just a order forwarding service. This is a problem because a consumer may pay more than they would if they just called a florist directly and the online florist may say a product is available when it is not and the florist has to substitute. These online florists sometimes just put a picture of an arrnagement to make a sale but the florist they send the order to does not know what the picture looks like. This can lead to unhappy customers. One can try to find a local florist online by searching on a search engine with a map service such as yahoo local or google maps and then clicking on a link to a real local florist. This will be just as easy as ordering from a frowarding company and they do not charge a fee and you know the product is usually available and fairly priced for the region.

Also online flower companies may offer more products on their website like shipped flowers and gift baskets. Shipped flowers are usually cheaper than florist delivered flowers by about 50%. But they are shipped in a box and the delivery presentation is not the same as a local florist delivery. The flowers may sometimes not survive the shipping process depending on weather situations. Additonally, a dozen roses is not just a dozen roses a florist's might be more expensive because they are select or larger.

Wire service

Almost all florists (brick and mortar, and online) are a part of a wire service. Being a member of a florists' delivery comnpany lets a local florist send and receive orders across the nation while receiving a commission. If a customer wishes to send flowers to a relative on the other side of the nation, they have traditionally gone to their local flower shop to have this done. The local flower shop would then send the order to delivering florist and both florists would receiving a commission for the order. This has allowed for the growth of the florist industry. When the internet grew in popularity, online flower companies then used the wire service as a method to efficiently collect many orders and send them to florists across the nation. This new competition has been seen as a threat to the local florist and florists view online florists as order gatherers who steal their orders.

ee also

*Online flower delivery
*Florists' Transworld Delivery (FTD)
*Teleflora
*Floral Design
*Floristry
*Floral industry
*Interflora
* [http://www.bigpetal.com Big Petal]

External links


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • The Young and the Restless minor characters — The following are characters from the American soap opera The Young and the Restless who are notable for their actions or relationships, but who do not warrant their own articles. Contents 1 Current Characters 1.1 Genevieve …   Wikipedia

  • The Perfect Man — Infobox Film name = The Perfect Man caption = A promotional poster for The Perfect Man . imdb id = 0380623 writer = Gina Wendkos starring = Hilary Duff Heather Locklear Chris Noth Aria Wallace Vanessa Lengies Alex Welch Ben Feldman director =… …   Wikipedia

  • Darren "Whackhead" Simpson — Born Darren Simpson April 19, 1977 (1977 04 19) (age 34)[1 …   Wikipedia

  • Origins and architecture of the Taj Mahal — Mausoleum of the Taj Mahal complex at Agra, India The Taj Mahal represents the finest and most sophisticated example of Mughal architecture. Its origins lie in the moving circumstances of its commission and the culture and history of an Islamic… …   Wikipedia

  • interior design — 1. the design and coordination of the decorative elements of the interior of a house, apartment, office, or other structural space, including color schemes, fittings, furnishings, and sometimes architectural features. 2. the art, business, or… …   Universalium

  • 'Allo 'Allo! (series 6) — This article contains episode summaries for the sixth series of the British Sitcom series Allo Allo!. The series contains eight episodes which first aired between 2 September and 21 October 1989. Series 6 and subsequent episodes were 30 minutes… …   Wikipedia

  • United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium

  • Online flower delivery — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwa …   Wikipedia

  • education — /ej oo kay sheuhn/, n. 1. the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life. 2. the act or process of… …   Universalium

  • china — /chuy neuh/, n. 1. a translucent ceramic material, biscuit fired at a high temperature, its glaze fired at a low temperature. 2. any porcelain ware. 3. plates, cups, saucers, etc., collectively. 4. figurines made of porcelain or ceramic material …   Universalium

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”