NYC Condom

NYC Condom

Type	condom
Owner	New York City
Country	United States
Introduced	2007-02-14
Related brands	LifeStyles
Markets	New York City
Website	http://www.nyc.gov/html/doh/html/condoms/condoms.shtml

The NYC Condom, funded by New York City's Department of Health, is a program run by the New York City Department of Health and Mental Hygiene to distribute free condoms.^[1]

The NYC Condom is the first municipally branded condom in the United States.^[2]

Launch

The NYC Condom was launched on Valentine's Day, 2007 with a highly successful city-wide media campaign including bilingual subway ads, radio spots, club launch parties, and street teams distributing the NYC Condom at high pedestrian traffic spots throughout the city.^[3]

Distribution

Six months after the unveiling of the NYC Condom, the city's average monthly condom distribution increased from 1.5 million to more than 3 million condoms per month.^[1]

In addition to male condoms, the NYC Condom program distributes female condoms and water-based personal lubricant.^[4]

On Valentine's Day 2011, the New York City Department of Health unveiled a smartphone application which directs the user to the nearest source of free NYC Condoms.^[5]

Design

In 2008, industrial designer Yves Behar redesigned the NYC Condom logo and packaging, as well as NYC Condom vending machines to be placed around the city.^[1][6][7]

In 2010 the New York City Department of Health and Mental Hygiene ran a contest to redesign the packaging. The winning entry, by designer Luis Acosta, is based on a computer's power button and began distribution in Autumn 2010.^[8]

Production

NYC Condoms are rebranded LifeStyles Condoms.^[7]

References

1. ^ ^{a b c} "NYC Condom - Other Resources". New York City Department of Health. http://www.nyc.gov/html/doh/html/condoms/condoms-more.shtml. Retrieved 2009-02-21. 
2. ^ "NYC Condom Campaign Launch". DCF Advertising Blog. 2007-02-14. http://dcfadvertising.com/blog/index.php/site/permalink/new_york_weve_got_you_covered/. Retrieved 2009-02-21. 
3. ^ Sewell, Chan (2007-02-15). "A New Condom in Town, This One Named 'NYC'". New York Times. http://www.nytimes.com/2007/02/15/nyregion/15condom.html?_r=1. Retrieved 2009-02-21. 
4. ^ "NYC Condom - Get Some, Get Yours". New York City Department of Health. http://www.nyc.gov/html/doh/html/condoms/condoms-where.shtml. Retrieved 2009-02-21. 
5. ^ "New York City launches mobile phone app for free condoms". Reuters. 2011-02-14. http://www.reuters.com/article/2011/02/14/us-condom-app-idUSTRE71D6FU20110214. 
6. ^ "Case Study: NYC Condoms". fuseproject. 2011-03-17. http://www.fuseproject.com/study-impact-4/. Retrieved 2011-03-19. 
7. ^ ^{a b} "LifeStyles: Get Some NYC Condom". KiwiPulse. 2008-02-18. http://www.kiwipulse.com/lifestyles-get-some-nyc-condom/. Retrieved 2009-02-21. 
8. ^ Lennard, Natasha (2010-03-09). "Power Button Wins Condom Wrapper Design Contest". The New York Times. http://cityroom.blogs.nytimes.com/2010/03/09/power-button-wins-condom-wrapper-design-contest/. Retrieved 2009-03-09.