- Size zero
Size 0 is a women's clothing size in the US catalog sizes system, believed to be equivalent to a UK size 4 or a Europe size 30. It is also a concept within the fashion media relating to models with low body mass. Due to the current vogue for super-slim actresses and models, and a public awareness of eating disorders and celebrities with dramatically fluctuating weights, it's often incorrectly assumed that size 0 and 00 were invented to fit a new class of unhealthily thin women.
In reality, a size 0 (or 00) is the smallest size many stores carry. In the USA sizing is not standardized or monitored, resulting in a size inflation (
vanity sizing). This is commonly believed to be a sales strategy designed to make women feel better about fitting into a smaller size, and therefore prompting them to buy more.
US catalog size
Petite sizes 0 and 00 come close to catalog sizing, sometimes measuring 31.5-24-33.Fact|date=August 2008 However, these clothes are cut short, as they are designed for women 5'4" and under.Fact|date=August 2008
Sizing has been changing in the US for the last 50 years, but the pace has accelerated recently - along with the increasing amount of people who are overweight or obese. In the 1950s the average women was 5'3" and had 34-35" hips, compared to 5'4.5" and 42-43" hips today.fact|date=September 2008 In short - the average mid-century American woman would be a 'size 0' in pants today.fact|date=September 2008
The biggest repercussion of the vanity size inflation is that women who are slim or petite, wearing a 2/4 until a few years ago, are no longer able to find clothing which fits.fact|date=September 2008
Size 0 is the equivalent to a UK size 4.
In European fashion circles, the concept of 'size zero' models has gained recent notoriety in the media when the organizers of
Madrid Fashion Week2006 prohibited models with a Body Mass Indexbelow 18 — classified as unhealthy by the World Health Organization— from participating in the event.cite web| date = October 5, 2006| url =http://www.theage.com.au/news/eating-disorder/survival-of-the-thinnest/2006/10/05/1159641434825.html| title = Survival of the thinnest| publisher =The Age| accessdate =2008-02-09] International debate followed concerning the purported effects upon impressionable people of the fashion industry's continued use of underweight models.
[http://www.hot-wild-and-free.co.uk/fzh HWFMAG asks London designer Gavin Pierre Medford to comment on the Size Zero Debate]
* [http://www.surgicare.co.uk/news-and-press/22-03-2007/size-0-the-uk-would-prefer-a-size-12 National UK survery on weight loss surgery]
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