Rebelde

:"This article is about the Mexican remake telenovela, for the original Argentine telenovela starring Erreway, see Rebelde Way."telenovela
title = Rebelde


year = October 4, 2004 - June 2, 2006
network = Televisa
language = Spanish and English
director = Pedro Damián
producer = Pedro Damián
writer = Patricia Maldonado ("Rebelde Way")
cinematographer = Pedro Damián
creator = Cris Morena ("Rebelde Way") | script = Pedro Armando Rodríguez
cast = Dulce Maria
Alfonso Herrera
Anahi
Christopher Uckermann
Maite Perroni
Christian Chávez
music = DJ Kafka
Lu
Diego González
RBD
theme_song = Rebelde
Solo Quédate en Silencio
Sálvame
Nuestro Amor
Aún hay algo
México, México
Tras de Mí
Este Corazón
"'No Pares"
performer = RBD (from their albums "Rebelde", "Nuestro Amor", and "Live in Hollywood").
country = Mexico
episodes = 440 in 88 weeks
preceded_by = Corazones al Límitefollowed_by = Código Postal

"Rebelde" ("Rebel" or "Rebellious") was a Mexican telenovela (soap opera) produced by Televisa and created by Cris Morena. It is a remake of a famous Argentine telenovela "Rebelde Way" adapted for the Mexican audience therefore leading to differences in characters' backgrounds. The series ran for three seasons, the final episode airing in Mexico on June 2 2006. "Rebelde" was replaced in June of 2006 with Televisa's new series "Código Postal".

The series is set at the Elite Way School, a prestigious private boarding high school near Mexico City (In "Rebelde Way" it was a middle school). The school's faculty and the parents often have their own subplots as well. One feature of the show is the random use of English words and phrases, commonly used by fresas.

One of the series' major plot lines revolves around a group of students forming a pop band. The actors, who play the members of this band, are also in a real band, abbreviated as RBD to distinguish it from the show. RBD performs most of the music used on the show, and has been extremely successful in its own right, becoming one of the most popular acts in Mexico and touring internationally.

In the United States on Univision the show started on March 21 2005 and ended on December 15, 2006. The show is also transmitted in Peru, Brazil, Spain,Bulgaria and more than 65 other countries.

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The Rebelde Uniform

Informal

The informal uniform for Elite Way students (shown in the picture) is as follows:

*Girls wear a blue denim mini-skirt and black leather boots.

*Boys wear ankle-length blue denim jeans.

*Boys and girls alike wear red sport-jackets, buttoned-up white dress-shirts, and white-striped red ties. (Girls often untuck and tie up their shirts, leaving their midriff exposed.)

**NOTE: As shown by Mia in the series pilot (during a song-and-dance number), girls also wear "regulation" underwear...black briefs and matching bras.

Formal

The formal uniform for Elite Way students is as follows:

*Girls wear a dressy black mini-skirt and black leather boots.

*Boys wear black dress-slacks and black dress-shoes.

*Boys and girls alike wear buttoned-up blue shirts with red ties, black blazer jackets (with the Elite Way insignia on the chest-pocket)...and, during the winter, wool coats with flat wool caps.

**NOTE: In later episodes of the series, girls wear gold plaid mini-skirts, white knee socks and high-heeled Mary Janes with their buttoned-up shirts, ties and blazers.

Promotional content

The show is also notable for its extensive use of product placement. During the three seasons of the show, more than 220 companies had some spot during the show. Aside from RBD, the show has also featured guest appearances and performances from many other popular musicians, including Hilary Duff, Luny Tunes, Gorillaz, Lenny Kravitz, JD Natasha, LU, Tiziano Ferro, and La 5ª Estación. There have also been two excursions to luxury vacation resorts (Cozumel and the Banff Springs Hotel in Canada).

The cast promoted everything from shampoos (Herbal Essences) to juices (Jugos del Valle) to pads (Kotex) to cellphone operators (Telmex in Mexico, OLA in Colombia). The cast members also did individual commercials. Plus, the cast also advertised for Lojas Americanas and the restaurant Girafas in Brazil. Almost every brand in Mexico who wanted to talk with teenagers did some tie-in with Rebelde or its members. For example, Nivea Young had a digital campaign asking "Do you want to have wonderful skin like Mia and Roberta?". Several exclusive pictures of the cast are available to cellular phone users.

All 6 RBDs also appeared on cans of Coca-Cola and promotions with brands like Kelloggs, Nestle and many others.

They have no problems in advertising competing brands: Herbal Essences and Garnier Fructis were sponsors of the show at the same time and while Herbal used Anahi as their spokesperson, Garnier chose Dulce Maria. In 2005, while at their peak, RBD appeared on Sprite cans in Mexico and in 2007 they were hired by Pepsi.

Promotional products

To capitalize on the huge success of Rebelde the producers are now marketing a consortium of items relating to the show.14

The soap opera and the band had over 70 licensing deals in Mexico and 80 in Brazil. In Mexico they had underwear, clothing line, jewellery, comic book, calendars, uniform, calendar shoe-line, perfume, magazine, candies, caps, board game, backpack, school stuff, blankets, dolls (including barbie), among other things. In Brazil, shoes, magazines, books, digital cameras, MP3 players, board games, toys, apparel, dolls, blankets, cosmetics, shampoo, bubble gum, school stuff, backpacks and many other products were available.

According to Redibras, Rebelde and RBD's licensing company, in Brazil alone 400.000 RBD dolls have been sold, 350 million bubble gums, 40 million stickers of their sticker album and 10 million magazines.

DVDs

External links

* [http://www.e-monsite.com/rebelde Website for rebelde]
* [http://www.zonasplus.com/rebelde/ website with information of the band]
* [http://www.rbdfanunited.com Rebelde Fans United Forum]