AMP!


AMP!

AMP! (formerly Project Apex) is an upcoming online advertising management platform from Yahoo!. Announced [cite press release |title=Yahoo! Previews Powerful New Online Advertising Management Platform|publisher=Yahoo!|date=7 April 2008|url=http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=303352|format=|language=English|accessdate=2008-04-07|quote=] on 7 April 2008, the service seeks to make selling and purchasing ads easier through a common interface. The platform will begin to be introduced in quarter 3 of 2008, although members of the Newspaper Consortium organized by Yahoo! were allowed to preview AMP! early. The service will sell online advertising for search, display, local, mobile, and video mediums.

References

External links

* [http://amp.yahoo.com/ AMP! from Yahoo!]


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