AMP! (formerly Project Apex) is an upcoming
online advertisingmanagement platform from Yahoo!. Announced [cite press release |title=Yahoo! Previews Powerful New Online Advertising Management Platform|publisher=Yahoo!|date=7 April 2008|url=http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=303352|format=|language=English|accessdate=2008-04-07|quote=] on 7 April 2008, the service seeks to make selling and purchasing ads easier through a common interface. The platform will begin to be introduced in quarter 3 of 2008, although members of the Newspaper Consortium organized by Yahoo! were allowed to preview AMP! early. The service will sell online advertising for search, display, local, mobile, and video mediums.
* [http://amp.yahoo.com/ AMP! from Yahoo!]
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