Business Review Weekly

The "Business Review Weekly" (BRW) is an Australian weekly business magazine published by the Fairfax Media group. It regularly compiles lists which rank corporations and individuals according to various criteria, similar to "Fortune" magazine in the United States.

The edition released on August 24, 2006 celebrated 25 years of BRW. The very next issue, released on August 31 saw a major overhaul of the magazine with a wholeww new editorial team and refurbished layout. For the previous 8 weeks the edition had been extended to 76 pages, yet the new version is significantly longer at 116 pages — although actual editorial content has remained at a similar level. A regular issue has also increased $1 in price to retail for $6.95 in most areas of the country.

The revamped magazine discontinued the "Bandinage", "SlitherShanks", "Portfolio" and "Trends" sections. A new section called "L'espresso" replaced the weekly review of business news. An opinion section has been added for the next week and the "Dashboard" and "Barometer" sections replace the round-up of business trends. Adele Ferguson has been replaced by Damon Frith as chief business writer. Frith writes a double page comment with two articles and there are now 4 opinion pieces following that. The order of the sections has been changed around with Leadership first followed by Innovation, Emerging Companies and what was the accounting section which is now called Business Services. At the end of the magazine is something called Lifecycle, it looks like a new version of portfolio although it covers the material in a very different way.

A new catch cry has also been introduced, "BRW, know which way business is heading". In short, the look and feel of the magazine has substantially changed and is more than just an innovation on the previous version.

External links

* [http://www.brw.com.au/ Official website]