Buy it now

Buy It Now on eBay is a feature on eBay's auction pages that allows a bidder to purchase a product for a set price at or above the minimum bid (or start) price. It is an optional feature, available to sellers for a small fee. If a person decides to purchase an item with a Buy It Now price, they must be willing to pay that price, and in return the auction ends immediately with them as winner.

There are certain times when the Buy It Now (or BIN) feature is not permitted or is rendered moot. Among other instances, if a person has multiple items to offer via a Dutch auction, the feature may not be used, and if a bidder offers less than the BIN price (e.g., the actual start price), the bidding and auction run as normal, and the BIN option disappears.

Other sites, such as Bidville and Yahoo, host auctions with similar features.