- Samboy
Samboy is one of the largest brand of
potato chips released inAustralia and is owned by theSnack Brands Australia . Samboy chips are crinkled potato chips.The most popular flavours are "Chicken", "Original" and "Salt & Vinegar" and "BBQ".
History
In the 1960s Samboy chips were not crinkle cut and only came in barbecue flavour. Although today's Samboy Barbecue chips taste similar to the original version, they do not taste the sameFact|date=July 2007.
In the 1980s, the "Original" (ready salted) flavour was called "Samboy Gold".
The brand is best remembered by its ingenious 1980s advertising campaign that stated 'Samboy: The Flavour really hits you". The ad featured a man on a bicycle delivering chips to various people. Fans would remember the hilarious and distinct tone as he hit the front brake at the last moment, performing an 'endo' as he came to an abrupt stop. He'd then present the pink bag of "Salt and Vinegar Samboy" chips, before immediately cycling off hastily, pulling a 'mono' as he left. The confused customer would then be drenched in a huge amount of salt and vinegar falling from the sky. Subsequent deliveries would see recipients hit by falling giant chickens and flattened by a solid brick BBQ, representing the different flavours available.
An advertising campaign during the 1990s included the slogan "Hit me with a Samboy chip", with the television commercial featuring a variety of Australian celebrities furthering the slogan to "hit me slowly, hit me quick, hit me, hit me", imitating the song "Hit Me With Your Rhythm Stick" by Ian Dury & The Blockheads [http://en.wikipedia.org/wiki/Hit_Me_With_Your_Rhythm_Stick] .
In 2003-2004 they discontinued the 'Atomic Tomato' flavour due to poor sales. Recent times have seen the availability of Samboy chips decrease. [http://www.gopetition.com.au/online/20951.html]
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