KASW

Infobox_Broadcast
call_letters = KASW
city =
station_
station_slogan =
station_branding = CW 6
(cable channel)
analog = 61 (UHF)
digital = 49 (UHF)
other_chs =
affiliations = The CW
network =
founded =
airdate = September 22, 1995
location = Phoenix, Arizona
callsign_meaning =
former_callsigns =
former_channel_numbers =
owner = Belo Corporation
licensee = KASW-TV, Inc.
sister_stations = KTVK
former_affiliations = The WB (1995-2006)
effective_radiated_power = 2510 kW (analog)
531 kW (digital)
HAAT = 541 m (analog)
497 m (digital)
class =
facility_id = 7143
coordinates = coord|33|20|1.3|N|112|3|47.3|W|type:landmark_scale:2000
homepage = [http://www.quick6.com/ www.quick6.com]

KASW is a television station licensed to Phoenix, Arizona. KASW uses channel 61 for analog service, channel 49 for digital television under a special temporary authority, cable channel 6 on major Phoenix cable systems (which is used for station branding given the relatively high analog channel number), and several translators in northern and eastern Arizona. KASW's channel 61 signal broadcasts with 2,510 kW, the second-highest of any Phoenix station. The station's transmitter is located on South Mountain in Phoenix. Currently, KASW broadcasts The CW and is the second-largest CW affiliate (after Boston's WLVI) in terms of market size that is not owned by CBS Corporation or Tribune Broadcasting, both of which contributed stations at the merger announcement (previously, these stations were UPN or The WB stations, respectively). KASW is owned by Belo Corporation, in a duopoly with KTVK.

History

Prior to the sign on of KASW on September 22, 1995, K61CA, a low-power, locally programmed music video channel, operated on the frequency through 1983-1984.

By 1991, preparations had been made to sign on another Phoenix independent station, KAIK. The station bore these calls into 1994 until KAIK was bought by the Brooks family in 1995 and became KASW.

When KASW signed on in its current form, a local marketing agreement was reached with MAC America Communications, the then-owner of KTVK. This agreement allowed KTVK, which had an overflowing program inventory, to move some of its programming to KASW. The programming included classic cartoons, classic TV sitcoms, old movies, a few recent sitcoms, the WB affiliation, and the Kids WB cartoons. At the beginning of 1996, KTVK had also moved Fox Kids, the predecessor of 4Kids TV, and other syndicated programs to KASW. These changeovers allowed KTVK to return to broadcasting Saturday morning newscasts, while KASW started a 30-minute 9pm newscast produced by KTVK, which ended in 1997.

When Belo bought most of MAC America's properties in 1999, the local marketing agreement with KASW was included. This move further boosted its programming quality. After the FCC allowed duopolies in 2000 when Viacom (then-current owner of UPN) bought CBS, KASW was bought outright by Belo.

Due to changes in the industry, from about 1998 to about 2004, KASW began to gradually move away from classic TV sitcoms, old movies, and cartoons. They began to phase in more talk shows, reality shows, and court shows to its schedule. It finally dropped weekday cartoons at the start of 2006 when Kids WB discontinued providing that block to affiliates.

The station still runs CW4Kids, the successor of Kids' WB, on Saturday mornings and 4Kids TV on Sunday mornings. (Therefore, both weekend mornings are now essentially programmed by one company, 4Kids Entertainment.) These properties, in one form or another, were on KTVK when it originally picked up The WB in 1995 and were moved in September 1995 and 1996, respectively. The same situation occurs on several duopolies, where stations like KFRE and WBNX-TV pick up the 4Kids rights from a Fox affiliate (in KFRE's case, KMPH-TV) or due to rejection by stations that were inherited from New World Communications (WBNX is a good example).

Digital Television

The station's digital channel:

Programming

Besides airing programming from The CW, KASW broadcasts syndicated content like "Scrubs", "The Simpsons", "Friends", "Home Improvement" and "South Park". KASW has the rights to a variety of other programming content, such as 4Kids TV on Sunday mornings, first-run reality shows, other TV series, and a morning news/music program entitled "News Mix 6" (renamed as SixFix since the switch to CW), which allows viewers to watch music videos as news reports scroll on a marquee on the bottom of the screen. KASW aired Phoenix Coyotes NHL hockey games from the time that the team moved to Phoenix until the 2006-2007 season, when the Coyotes [http://www.phoenixcoyotes.com/news/press_release_details.php?ID=5169 announced] a move to the AZ-TV regional network.

From The WB to The CW

In January 2006, it was announced that UPN and The WB would cease operations. The CW, a new television network created as joint venture between UPN parent CBS Corporation and WB majority owner Warner Bros. Entertainment, will replace them from the 2006-07 television season on. On March 8, it was announced that KASW will become the CW affiliate in Phoenix [http://www.broadcastingcable.com/article/CA6314296.html?display=Breaking+News|1] [http://www.tvweek.com/news.cms?newsId=9511|2] , while KUTP, the market's UPN affiliate, became an owned-and-operated station of MyNetworkTV 13 days before the launch of the CW.

KASW is only tweaking its branding to reflect its new network, keeping the 6 that represents its position on the area's dominant cable system (satellite systems map KASW to channel 61). The station was also airing its own CW "man-on-the-street" promos before the switch. Quick6.com's images and links were revamped a week before the change and feature a new Quick6 logo.

Logos

tation names and slogans over the years

*"WB61: We're just havin' fun!" (1995-1997)
*"WB61" (1997-2001)
*"WB6 and 61" (2001-2003)
*"WB6", More fun than [random facts and jokes inserted here] (2003-2006)
*"Free To Be CW6" (2006-present)

Translators

* [http://www.fcc.gov/fcc-bin/tvq?call=K41CV K41CV] Duncan
* [http://www.fcc.gov/fcc-bin/tvq?call=K34EF K34EF] Kingman
* [http://www.fcc.gov/fcc-bin/tvq?call=K21EA K21EA] Lake Havasu City
* [http://www.fcc.gov/fcc-bin/tvq?call=K34EE K34EE] Prescott/Cottonwood
* [http://www.fcc.gov/fcc-bin/tvq?call=K41JE K41JE] Williams/Ash Fork

External links

* [http://www.quick6.com/ quick6.com]
*TVQ|KASW
*BIA|KASW|TV|TV
*TitanTV|KASW