Planet Green

Planet Green
Launched	June 1, 1998
Owned by	Discovery Communications
Picture format	480i (SDTV) 1080i (HDTV)
Headquarters	Silver Spring, Maryland
Formerly called	Discovery Home and Leisure (1998-2004) Discovery Home (2004-2008)
Sister channel(s)	Discovery Channel TLC The Hub Animal Planet OWN: Oprah Winfrey Network Science Investigation Discovery Military Channel Discovery Fit & Health Velocity Discovery en Español Discovery Familia
Website	http://www.planetgreen.com
Availability
Satellite
DirecTV	Channel 286 (SD/HD)
Dish Network	Channel 194 (SD/HD)
C-Band	AMC 11-Channel 615 (4DTV Digital)
Cable
Available on many cable systems	Check local listings for channels
IPTV
Sky Angel	Channel 315

Planet Green's secondary logo.

Planet Green (formerly Discovery Home and Leisure and Discovery Home) is a Television Network on satellite TV and digital cable TV in the U.S. run by Discovery Communications. Originally launched on June 1, 1998 as the main competitor to HGTV, the channel offered programming ranging from do-it-yourself to cooking to interior design/landscaping to party planning. On June 4, 2008, the channel relaunched as Planet Green and is the first channel dedicated to the subject of ecologically friendly living. Major advertisers General Motors (GM), S.C. Johnson, Bosch Appliances, The Home Depot, Frito-Lay, Waste Management (WM), Johnson & Johnson, Dow Chemical, Whirlpool Appliances, Clorox, and Wachovia Bank have signed on to be the initial advertisers to the network, bringing in major advertising dollars. The network launched with 250 hours of eco-related programming and parent Discovery Communications invested US$50 million on the creation of the network as well as advertising dollars to run the network.

Planet Green, as of fall 2011, currently showcases documentary programming, having abandoned its previous focus on environmental programs.

Relaunch

Discovery Channel set plans to start a 24-hour channel in the second half of 2008 focused on eco-friendly living, as part of a push into the rising environmental movement with shows like "Ten Ways To Save the Planet".^[1] Discovery Home was retired and its satellite carriage replaced by a Discovery-owned environmentally themed channel named "Planet Green" at 6:00 pm on June 4, 2008.^[2][3] The channel focuses on environmental issues and ecological living. Discovery is investing $50 million in original programming for the rebranded channel with shows such as a weekly eco-newscast series with Bob Woodruff of ABC News.^[4][5] The project started shortly after the Discovery Channel bought the website Treehugger.com from owners Graham Hill and Ken Rother.^[6][7]

Programming

Planet Green has many series either already airing or in the works. Some of these shows include celebrities such as: Emeril Lagasse, Adrian Grenier, Leonardo Dicaprio, Ludacris, Tommy Lee, Tom Bergeron, SuChin Pak, Maria Menounos, Bob Woodruff and Tom Green. In addition, celebrities give 'green' tips in the network's "will be back/we now return to" ID's. Planet Green is available in most areas of the United States through local Satellite and Cable providers such as Dish Network, DirecTV, Comcast, Charter Communications, Verizon FiOS, Cox Communications, Time Warner Cable, and Knology.

In February 2011, Discovery stated the channel concept had failed and that the company is considering to repurpose the channel slot.^[8] As of fall 2011, the channel is currently devoted to documentary programming, much of it originally seen on Discovery Channel, in a similar format to competitors such as History 2.

Planet Green HD is the high definition simulcast of the standard definition channel and is carried through various cable and satellite providers.

Current Planet Green Programming

• A Haunting
• Alter Eco
• Battleground Earth
• Blue Planet:Seas Of Life
• Emeril Green
• The Fabulous Beekman Boys
• Future Food
• G Word
• Go for the Green
• Greenovate
• Greensburg
• Hollywood Green
• Living With Ed
• Mean Green Machines
• Operation Wild (Also shown on Animal Planet)
• Renovation Nation
• Total Wrecklamation
• Wa$ted!
• Whale Wars
• World's Greenest Homes

References

1. ^ NY Times
2. ^ Growth Plan at Discovery
3. ^ GM and Discovery Communications Form Media Partnership on First-Ever 24/7 "Green" Network, Planet Green, Discovery Communications, May 21, 2008
4. ^ Discovery Communications press release
5. ^ Bob Woodruff to Anchor New Series on Planet Green
6. ^ TreeHugger Home Page
7. ^ Ken Rother - VP of Planet Green & TreeHugger Champion Interview
8. ^ http://www.ecorazzi.com/2011/02/12/more-signs-discoverys-planet-green-is-doomed/

See also

• List of DirecTV channels
• List of Dish Network channels

External links

• Official website
• Treehugger.com -- Planet Green Partner Site
• Walk the Talk Show with Waylon Lewis interview with Eileen O'Neill, president of Planet Green