The Gruen Transfer

The Gruen Transfer

Infobox Television
show_name = The Gruen Transfer


caption =
format =
camera =
picture_format = 576i (PAL)
audio_format = Stereo
runtime = 30 minutes
creator = Andrew Denton
developer =
executive_producer =
presenter = Wil Anderson
starring =
narrated =
opentheme =
endtheme =
country = Australia
language = English
network = ABC1
ABC2
first_aired = 28 May 2008
last_aired =
num_seasons =
num_episodes = 10
list_episodes =
preceded_by =
followed_by =
website = http://www.abc.net.au/tv/gruentransfer/
imdb_id =
tv_com_id = 75750

"The Gruen Transfer" is a ten-episode Australian television program focusing on advertising, which debuted on ABC1 on May 28 2008. The program is hosted by Wil Anderson with a panel of advertising industry experts (Wil Anderson is joined weekly by Panellists "Russel Howcroft" of "George Patterson Y&R" and "Todd Sampson" of "Leo Burnett"), and is produced by Andrew Denton's production company, Zapruder's Other Films. [cite web |url = http://www.theage.com.au/news/tv--radio/anderson-plays-nice-with-aunty/2008/02/07/1202234045376.html |title = Anderson Plays Nice With Aunty |accessdate = 2008-05-31 |author = Ziffer, Daniel |date = 2008-02-07 |publisher = "The Age" ] The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments named after Austrian architect Victor Gruen, who designed the first shopping mall. [cite web |url = http://business.smh.com.au/another-denton-first-screening-ads-on-the-abc/20080430-29tb.html |title = Another Denton First: Screening Ads on the ABC |accessdate = 2008-05-31 |author = Lee, Julian |date = 2008-05-01 |publisher = "The Sydney Morning Herald" ]

The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history. [cite web |url = http://www.news.com.au/entertainment/story/0,26278,23779349-5013560,00.html |title = Why Wil Anderson Wants lower Gruen Transfer Ratings |accessdate = 2008-05-31 |date = 2008-05-29
publisher = "The Daily Telegraph" ]

The ABC has announced that a second series of The Gruen Transfer will go into production in 2009. [cite web |url = http://www.abc.net.au/corp/pubs/media/s2293842.htm |title = The Gruen Transfer Second Series |accessdate = 2008-07-03 |date = 2008-07-03
publisher = "Australian Broadcasting Corporation" ]

As of Wednesday the 1st of October 2008, the complete first season is available on a 2-disc DVD set. Extra features include extended versions of the How Do You Sell? topics Banks and Road Safety, the Gruen Product ads that appeared on ABCTV before the show debuted, and additional material containing Wil's Rants and other cut scenes trimmed for pacing.

egments

Current segments include:

How Do You Sell?:This segment every week looks at advertising tactics used by advertisers to chose one product over another. Topics covered include beer, underwear, chocolate and banks.

Endorse Me:Wil Anderson gives the panel the challenge of finding a sponsor for people who are famous for all the wrong reasons. Examples include Carl Williams and David Hicks.

The Pitch:Two advertising companies are given a brief to create an advertisement for an "unsellable" product. Previous examples have included whale meat, tourism in Baghdad, the beleaguered Australian Democrats political party, and a proposed invasion of New Zealand (which provoked a response from the New Zealand government and several NZ YouTube viewers, although the final episode of Series One provided some balance in the form of a promotion for tourists not to visit Australia). [Benns, Matthew: [http://www.smh.com.au/news/tv--radio/kiwis-get-all-defensive-about-tv-invasion-plot/2008/07/12/1215658195812.html Kiwis get all defensive about TV invasion plot] , "The Sydney Morning Herald", 18 July 2008.]

Ad of the Week:This is where Wil and the panel look at an ad and they discuss it and how effective it is.

What is this Ad for?:Wil shows the beginning of an ad but doesn't identify it and asks the panel to see what its for.

References

External links

* [http://www.abc.net.au/tv/gruentransfer/ "The Gruen Transfer" website]


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