In-text advertising

In-text advertising

In-text advertising is a form of contextual advertising where specific words within the text of a webpage are associated with advertising content.

Description

Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., Google AdSense), in-text advertising places hyperlinks directly into the text of the webpage. Most in-text advertising has the following characteristics:
# The text associated with an advertisement is identified by a double-underline to differentiate it from regular hyperlinks.
# An in-page window containing advertising content appears when the cursor is positioned over the corresponding text.

Criticism

The use of this type of advertising in news and journalism websites has been criticized by journalism ethics counselors as "ethically problematic at the least and potentially quite corrosive of journalistic quality and credibility." [ [http://online.wsj.com/public/article/SB116412309878729621-1mr_uV3L7Bc8GGLks5qCcsusmyw_20071127.html Is It News...or Is It an Ad?] By David Kesmodal and Julia Angwin, Wall Street Journal November 27, 2006; Page R8] However, publishers such as the "Indianapolis Star" who use in-text advertising have reported that despite early objections by some readers, such complaints have "tapered off". [ [http://www.businessweek.com/magazine/content/07_49/b4061070.htm?chan=technology_technology+index+page_top+stories Pitching Between the Lines] by Catherine Holahan, BusinessWeek December 3, 2007]

References


Wikimedia Foundation. 2010.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • text ad — UK US noun [C] MARKETING, E COMMERCE ► an advertisement on the internet that contains words, often in a box, rather than a picture, and is usually linked to the website of the company advertising the product or service: »The company already… …   Financial and business terms

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • Advertising mail — Typical advertising mail Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail.[1][2] The delivery …   Wikipedia

  • Advertising network — An advertising network or ad network is a company that connects web sites that want to host advertisements with advertisers who want to run advertisements. Increasingly Ad networks are companies that pay software developers as well as web sites… …   Wikipedia

  • Text messaging — Texter redirects here. For the American surname, see Texter (surname). Txt msg redirects here. For the TV series, see Pop Up Video. A user typing a text message on an LG enV (VX9900) Text messaging, or texting, refers to the exchange of brief… …   Wikipedia

  • Text figures — Hoefler Text, a typeface designed in 1991, uses text figures …   Wikipedia

  • text — Synonyms and related words: abecedarium, abecedary, abstract, acknowledgments, adage, advance sheets, advertising matter, alphabet book, ana, analects, aphorism, apothegm, argument, arrangement, article, axiom, back, back matter, basis, bastard… …   Moby Thesaurus

  • Online advertising — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar …   Wikipedia

  • Contextual advertising — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”