- Era (telecommunications)
Era is the main brand name of
Poland 's largestmobile phone network operatorFact|date=August 2008., Polska Telefonia Cyfrowa (PTC). As in otherEurope an countries, the company operates aGSM network. The company is owned by the Germantelecommunication s firmT-Mobile (93% of shares) [cite web|url=http://www.era.pl/en/home/company/shareholding|title=Shareholding|publisher=Era|date=2008-08-23] .At the end of 2004, Era had over 8.6 million customers and was the leading mobile phone network operator in
Central Europe . Era is one of Poland's most recognizable domestic brand names, partly because the company has pursued an aggressive advertising campaign that makes Era billboards, sponsored events, and other commercials ubiquitous in Poland. The company's popularprepaid mobile phone service is called Tak Tak (Yes Yes). PTC also operates a second prepaid brand,Heyah , aimed primarily at the youth market.Towards the end of 2005, Era became the first mobile phone operator in Poland (and eighth in Europe) to have 10 million customers. The 10,000,000th client signing was celebrated with a concert by
Van Morrison inWarsaw .Era may be re-branded to "T-Mobile Polska", as the result of T-Mobile/Deutsche Telekom's success in the law suit brought by
Vivendi concerning majority control. [cite web|url=http://abcnews.go.com/Business/wireStory?id=2603666|title=Vivendi Files Suit vs. Deutsche Telekom|publisher=ABC News |date=2006-10-24]References
External links
* [http://www.era.pl/ Era official website]
* [http://www.heyah.pl/ Heyah official website]
* [http://www.t-mobile-international.com/CDA/poland,27,0,,en.html T-Mobile corporate website]
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