Norbert Haug

Norbert Haug
Norbert Haug

Norbert Haug in 2010
Born 24 November 1952 (1952-11-24) (age 58)
Engelsbrand, Baden-Württemberg, Germany
Residence Stuttgart, Germany
Nationality German
Occupation Vice President, Mercedes-Benz Motorsport
Employer Mercedes-Benz
Known for Journalist
Mercedes-Benz Motorsport
Home town Pforzheim, Baden-Württemberg
Spouse Married
Children 1xdaughter
Website
http://www.mclaren.com/theteam/norbert-haug.php

Norbert Haug (born 24 November 1952 in Engelsbrand, Baden-Württemberg) is a German journalist, and the President in charge of all Mercedes-Benz motorsport activity, including Formula One, Formula 3 and DTM. Under his direction Mercedes-Benz have enjoyed considerable success in all categories, winning multiple races and championships.

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Journalist

Haug joined the Pforzheimer Zeitung newspaper in his home town of Pforzheim as a volunteer, before joining them as a trainee journalist. He then joined publishing house Motor-Presse-Verlag in Stuttgart, part of Gruner + Jahr, where he became head of motorsports for Auto, Motor und Sport magazine before becoming its deputy chief editor in 1988.

While pursuing a career in journalism he also raced cars, including the 24 Hours Nürburgring where he came second in 1985, and takes part like many in Formula1 in the Porsche Carrera Cup. In 1986, Haug drove a Williams F1 car in private test.

Mercedes-Benz

Haug together with Bernd Schneider (on the left) and Dieter Zetsche (right) in 2008

Haug joined Mercedes-Benz in 1990, with a brief to revive their motor sport credentials. Haug maintained Mercedes presence in Group C and later in the DTM and International Touring Car Championship. Early successes included Klaus Ludwig winning the DTM drivers title in 1992 and 1994, and Bernd Schneider winning both the DTM and ITC drivers titles in 1995. In 2000 Haug and Mercedes were instrumental in the relaunch of Deutsche Tourenwagen Masters.

Formula 1

Under Haug's direction. Mercedes-Benz re-entered Formula1 after almost 40 years. In 1993 Haug negotiated a partnership with Peter Sauber, with engineering assistance which resulted in Sauber team cars having the words Concept by Mercedes-Benz on their engine bay flanks. In 1994 Haug negotiated Mercedes-Benz entry to the CART championship, and the Sauber-Mercedes cars were now officially powered by Mercedes-Benz badged engines, developed by the company's development arrangement with United Kingdom based manufacturer Ilmor.

After the serious accident at the Monaco Grand Prix which resulted in injury to Karl Wendlinger, and with Team McLaren looking for a new engine supplier, Haug negotiated Mercedes-Benz partnership with McLaren from the 1995 season.

Personal life

Haug is married, with one daughter.

References

External links