Hold It Don't Drop It

Infobox Single
Name = Hold It Don't Drop It


Artist = Jennifer Lopez
Album = Brave
Released = January 21, 2008 (UK) [ [http://www.rcalabelgroup.co.uk/news/8149/0/ RCA Label Group (UK) | News | Jennifer Lopez - Watch Hold It Don't Drop It ] ]
Format = Digital download, CD single 12" single, 7" single
Recorded = 2006
Genre = Pop, R&B, disco, funk
Length = 3:54
Label = Epic
Writer = Kevin Risto, Waynne Nugent, Jennifer Lopez, Allen Phillip Lees, Tawana Dabney, Janet Sewell, Cynthia Lissette, Dennis Lambert, Brian Potter
Producer = Midi Mafia
Certification =
Last single = "Do It Well"
(2007)
This single = "Hold It Don't Drop It"
(2008)
Next single = "Por Arriesgarnos"
(2008)

"Hold It Don't Drop It" is a song recorded by American singer-songwriter Jennifer Lopez. Written by Lopez, Kevin Risto, Waynne Nugent, Allen Phillip Lees, Tawana Dabney, Janet Sewell, and Cynthia Lissette and produced by Midi Mafia for Lopez's fifth studio album, "Brave" (2007), the song is built around a sample of Tavares' 1975 hit "It Only Takes a Minute", penned by Dennis Lambert and Brian Potter. Released as the album's second and final single, the track received limited release in fall 2007.

ingle release

The song was originally released in September 2007 in Europe solely as a club single. It reached number one on the "Billboard" Hot Dance Club Play chart around the same time "Do It Well" was released. It was officially released as the second single from "Brave" in January 2008 in the United Kingdom. [ [http://onlinejlofan.com/2007/11/22/hold-it-dont-drop-cd-single-cover-hq/ � Hold It Don’t Drop (CD Single Cover) HQ » ONLINEJLOFAN.COM ] ] Lopez performed the song while on tour as part of her set and also performed it along with "Do It Well", while singing live on "Good Morning America". Despite positive reviews, due to lack of promotion because of her pregnancy, the song only peaked at number seventy-two on the UK Singles Chart on downloads alone, while the song's physical release was cancelled. It nevertheless managed to chart highly in other European countries, especially in Eastern Europe. The single was never given a release in the United States.

Critical reception

The critical response to "Hold It Don't Drop It" was mainly positive. "Blender" magazine rated the song three out of five stars. [ [http://www.blender.com/news/default.aspx The Crawl: Britney's Comeback Starts Here! ] ] Slant Magazine named "Hold It Don't Drop It" the thirty-fifth best song of 2007, praising "a surprisingly agile vocal performance from La Lopez, making it the singer's best single in years". "Digital Spy" awarded the song four out of five stars, calling it "as bold, brash and sassy as the Latina diva herself". [ [http://www.digitalspy.co.uk/music/a82610/jennifer-lopez-hold-it-dont-drop-it.html Music - Singles Reviews - Jennifer Lopez: 'Hold It Don't Drop It' - Digital Spy ] ]

Music video

The video was shot on November 16, 2007 and directed by Melina. It was premiered December 4, 2007 on MTV Europe and MTV Turkey. Lopez was pregnant when the video was filmed.

In the video, Lopez starts off by dancing in a spotlight wearing a hat, flipping between close-ups of her face and of her sitting on top of a giant silver disco ball. Lopez is then standing with a microphone stand in a white room on podiums with three male back-up dancers in suits lined behind her. When the chorus lines kick in, the lights above and below the soundstage flash and when Lopez is singing, she occasionally picks up the mic stand to sing into it and waves it above her head. There are also scenes of her singing in the spotlight into a mic hanging down and of Lopez sitting on a white chair facing away from camera.

Charts

Remixes

*"Hold It Don't Drop It" (Main Version)
*"Hold It Don't Drop It" (Instrumental)
*"Hold It Don't Drop It" (Acapella)
*"Hold It Don't Drop It" (Moto Blanco Club Mix)
*"Hold It Don't Drop It" (Moto Blanco Dub)
*"Hold It Don't Drop It" (Moto Blanco Radio Mix)
*"Hold It Don't Drop It" (Ashanti Boyz Club Mix)
*"Hold It Don't Drop It" (Ashanti Boyz Radio Mix)
*"Hold It Don't Drop It" (Original Mix)

References

succession box
before = "Walk Away" by Tony Moran featuring Kristine W
title = U.S. "Billboard" Hot Dance Club Play number-one single
years = October 20, 2007
after = "Disrespectful" by Chaka Khan featuring Mary J. Blige