Sit 'n Sleep

Sit 'n Sleep

Sit 'n Sleep is a major mattress retailer chain in Southern California, founded in 1978 by Phil and Larry Miller, the latter currently the corporation's owner and CEO. The chain is mainly known for their advertising, which feature Larry and his "accountant Irwin".

Corporate Overview

Currently, Sit 'n Sleep has 19 superstore locations in Southern California and a 240,000-square foot distribution center/corporate office in Gardena, California. As of 2006, the company employs close to 300 people.

Sit 'n Sleep is a national registered service mark (#1,594,658) of [http://www.sitnsleep.net/ another company with the same name] in Carrollton, Georgia.

Advertising

The catchphrase "Sit 'n Sleep will beat anyone's advertised price, or your mattress is FREEEEEEEEEEEEEE!!!" originated shortly after the company's founding, in response to a customer who asked Miller "Is your price the cheapest?". Each of Sit 'n Sleep's advertisements includes this phrase, and the company also switched its toll-free number to 1-800-FREEEEE. (However, the offer applies only to identical mattresses sold elsewhere, including shipping, handling, and taxes; the vast majority of Sit 'n Sleep's mattresses are retailed exclusively from their various manufacturing partners, effectively excluding them from the offer.)

Most radio ads since 1996 also feature Miller's accountant, Irwin. These ads feature Larry and Irwin in what starts out as a mundane situation (or a situation relating to an upcoming holiday); Irwin tries to keep the subject off of mattresses, but Larry somehow works the "free mattress" angle into every discussion. At the end of each commercial, Irwin collapses, crying, "YOU'RE KILLING ME, LARRY!!!" He has begun to appear in the television commercials as well. For the 2005 Christmas season, Sit 'n' Sleep gave away free bobblehead dolls of Irwin which said his catchphrase.

Mattress brands

Sit 'n Sleep sells these brands of mattresses:

* Simmons
* Sealy
* Spring Air
* Stearns & Foster
* Miralux
* Tempur-Pedic
* Kingsdown
* Aireloom/Kluft
* Dormia
* Aviaro

tore locations

Sit 'n Sleep opened its first store in Culver City. Currently, Sit 'n Sleep has 19 stores and has a grand opening sale at every new store.

#Culver City
#Tarzana
#Montebello/City of Commerce
#Laguna Hills
#Upland/Ontario
#Santa Ana
#Santa Clarita
#Torrance
#Puente Hills
#Oxnard
#Westminster
#Glendale
#Norco
#Palmdale
#Murrieta/Temecula
#Rancho Mirage
#Cerritos
#Brea
#Fullerton
#Pasadena
#West Covina
#Redlands

When opening the Laguna Hills store, owner Larry Miller made a joke about the exit near the Laguna Hills store on a radio ad. He mentioned that El Toro Road was renamed "El Snoro Road."

External links

* [http://www.sitnsleep.com/ Sit 'n Sleep Homepage]
* [http://indonesia-furniture.com/news/2006/06/20/city-of-hope-event-raises-more-than-1-million/ City of Hope event] Follows Sit 'n Sleep's history


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