KSSE

Infobox Radio station


name = KSSE/KSSD/KSSC
airdate = 1997
city = KSSE: Arcadia, California
KSSD: Fallbrook, California
KSSC: Ventura, California
frequency = 107.1 (MHz)
area = KSSE: Greater Los Angeles
KSSD: San Diego
KSSC: Oxnard-Ventura
format = Spanish Contemporary Hit Radio
owner = Entravision Communications
erp = KSSE: 6,000 watts
KSSD: 3,000 watts
KSSC: 370 watts
haat = KSSE: -13 meters
KSSD: 91 meters
KSSC: 395 meters
class = KSSE: A
KSSD: A
KSSC: A
facility_id = KSSE: 35113
KSSD: 35139
KSSC: 33567
branding = "Super Estrella"
slogan = "Número Uno En Éxitos"
website = [http://www.superestrella.com/ superestrella.com]

KSSE/KSSD/KSSC is a commercial radio station trimulcast located in Southern California, broadcasting on 107.1 FM. The KSSE callsign was assigned to the current KJML in the Joplin, Missouri market until 1985.

KSSE is located in Arcadia, California, broadcasting to the Greater Los Angeles area. KSSD is located in Fallbrook, California, broadcasting to the northern sections of San Diego County. KSSC is located in Ventura, California, broadcasting to the Oxnard-Ventura, California area.

The trimulcast airs a Spanish hits music format, and is the flagship station of the "Super Estrella" radio network.

History

Super Estrella was originally launched in 1997 on the 97.5 FM frequency. In 2000, a simulcast began on both 97.5 FM and 103.1 FM in 2000. In 2003, Super Estrella began broadcasting on the 107.1 FM frequency.

Super Estrella replaced "Viva 107.1" (KLYY, KVYY, KSYY), which was on the air from 1999-2003 but was divested by Big City Radio after filing for Chapter 11 bankruptcy. Before that (1996-1999), it was "Y107," a modern rock station that competed with KROQ for the same core audience. From 1994 to 1996, it was "107.1 Sports to the Max," an all-sports station. Call signs were KMAX, KBAX and KAXX. Sports to the Max hosts included Joe McDonnell and Rich Herrera. Play-by-play included the San Francisco 49ers and Oakland Raiders in the NFL, Notre Dame Fighting Irish football and the Los Angeles Ice Dogs of the International Hockey League. From 1992 to 1994, it was a Brokered Time station. Much of its programming during this period was targeted at the African-American church community. Perhaps its most listened-to program was "Spiritual Vibes", a gospel music show hosted by Ollie Collins, Jr.. Also in the lineup was an all-night program playing classic, traditional and contemporary "black-gospel" music, hosted by the very beloved veteran gospel music DJ "Sister Ruth" Dixon, known by her signature Caribbean accent.

Prior to 1992, the Ventura station operated under separate ownership as KAGR, with an English language adult-contemporary music format; the Fallbrook station operated as KAVO and KMLO, with a "middle-of-the road" music format. Before John Douglas (KMAX's original owner) purchased the Ventura and Fallbrook stations in late 1991 to create the trimulcast, KMAX operated a format targeted at various ethnic groups.

KSSE continues to do well in light of competition from Urban contemporary KXOL-FM. However, other Spanish Pop stations have flipped out of the format in light of Urban competitors.

On July 12, 2007, the station started adding 3-4 English songs an hour. The first song in English was "Move Ya Body" by Nina Sky at 9:04 PM PST. [ [http://www.yes.com/log/?station=KSSE&day=4&hour=21 yes.com ] ]

ister stations

Super Estrella can also be found networked throughout the country:

* Albuquerque - KRZY-FM 105.9 FM
* Dallas-Fort Worth - KTCY 101.7 FM
* Denver - KJMN 92.1 FM
* Yuma/El Centro/Mexicali/San Luis - KSEH 94.5 FM
* El Paso/Ciudad Juárez - KYSE 94.7 FM
* Las Vegas - KRRN 92.7 FM
* Lubbock - KAIQ 95.5 FM
* Modesto - KTSE 97.1 FM
* Monterey/Salinas - KSES 107.1 FM
* Palm Springs - KLOB 94.7 FM
* Phoenix - KDVA 106.9 & KVVA 107.1
* Sacramento - KXSE 104.3

Logos

References

External links

* [http://www.superestrella.com/ Super Estrella official website]
*FMQ|KSSE
*FML|KSSE
*FMARB|KSSE
*FMQ|KSSD
*FML|KSSD
*FMARB|KSSD
*FMQ|KSSC
*FML|KSSC
*FMARB|KSSC