Pepsi Twist

Pepsi Twist

Type	Lemon Flavored Cola
Manufacturer	PepsiCo, Inc.
Country of origin	United States
Introduced	July 12, 2000 June 12, 2001
Variants	Diet Pepsi Twist
Related products	Coca-Cola with Lemon, Pepsi Light, Pepsi Lime, Coca-Cola with Lime

Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi.

History

Pepsi had previously produced a lemon-flavored diet cola in the 1970s and 1980s in the United States called Pepsi Light, which was lemon-flavored by necessity to counteract the aftertaste of the artificial sweetener saccharin. When aspartame became more widely available, the newly rechristened Diet Pepsi was able to remove the lemon flavoring.

Pepsi Twist was introduced in the United States in the July 12, 2000 and again in the June 12, 2001. Pepsi launched Pepsi A-ha, with a lemon flavor in India, in 2002.

Pepsi Twist has been successfully marketed in Brazil (with lime instead of lemon), where a limited-edition version was also sold, the Pepsi Twistão, with an even stronger lime flavor. In Brazil, Pepsi Twist is still sold and in many markets it outsells the original Pepsi.

It's also been released in Portugal as a limited edition during summer, and has remained popular.

In the Philippines, it was released in 2002 and was an instant hit among the teenagers but failed to capture the market, but still is available in the Philippine market.

Pepsi Twist was also marketed in Pakistan in 2006. The product failed to capture the market, but it is still available in some supermarkets.

It is marketed in Romania under the name Pepsi Twist Lemon. It was sold under the name of Pepsi Twist until recently, and its diet counterpart, Pepsi Twist Light Lemon.

It is available in Greece.

It was also introduced in Poland in the summer of 2002 and is sold thereafter.

In Italy, Pepsi Twist was introduced in late 2002.

In the United Kingdom, the original Pepsi Twist is no longer sold. Instead, there is now a "lemon and lime" version, under the Pepsi Max brand not elsewhere available. This product is called 'Pepsi Max Lemon and Lime Twist'.

In Ukraine Pepsi Twist was marketed and sold during 2004.

Pepsi Twist made a brief return in the Summer of 2008 with the NFL Kickoff Limited Edition Flavor, which boasted that it was Pepsi "with a kick of Lemon."

In Czech Republic and Slovakia Pepsi Twist was introduced in 2002, its diet counterpart Pepsi Twist Light was introduced in January 2003. Both versions are still in sold.^[1][2]

Marketing

The product was advertised during Super Bowl 2003, with Ozzy, Jack, and Kelly Osbourne appearing in the commercial, along with Florence Henderson and Donny and Marie Osmond.

It was also endorsed by pop singer Britney Spears in 2002 and 2003 as part of her contract with the company; it also appeared in a promotion with Austin Powers in Goldmember.

The product appears to be no longer actively marketed and does not appear on the list of brands on Pepsi's official website. Pepsi Twist production was ended in the U.S. during the summer of 2006 however the drink is still available in Malaysia, Japan, Germany, Italy and some other nations.

Professional wrestler CM Punk has a signature move called the Pepsi Twist. He also has the Pepsi logo tattooed on his arm, due to his love of the drink.

In 2005, Japanese toy company Takara released a special edition Transformers Optimus Prime (known as "Convoy" in Japan) figure in Pepsi colors with a bottle/can holding trailer. Known as Pepsi Convoy, this figure comes pre-packaged with a cardboard Pepsi Twist bottle. This figure was later released two years later in America as "Pepsi Optimus Prime", with some slight modifications.

In 2008, the product was briefly re-introduced before the American football season but was in short supply.

Notable Steel City Wrestling tag team Pepsi Twist, named their team after the drink.

Notes

1. ^ Pepsi Twist on Slovakian distributor's website (in Slovakian language)
2. ^ Pepsi Twist Light on Slovakian distributor's website (in Slovakian language)

See also

• List of Pepsi types

External links

• Pepsi Twist (United States)