Monocle (2007 magazine)

Monocle (2007 magazine)

Cover of the March 2007 issue
Editor in Chief & Chairman Tyler Brûlé
Categories Culture, International affairs, Design, Fashion, Politics, Business
Frequency 10/year
Publisher Pamela Mullinger
First issue 15 February 2007
Company Winkontent Ltd
Country International
Based in London, UK, with bureaux in New York, Tokyo, Hong Kong and Zurich
Language English
ISSN 1753-2434

Monocle is a lifestyle magazine [1] and website founded by Tyler Brûlé, a Canadian journalist and entrepreneur[2]. Described by CBC News reporter Harry Forestell as a "meeting between Foreign Policy and Vanity Fair", the magazine provides a globalist perspective on issues as fashion, international affairs and design. Hamilton Nolan, editor for Gawker, described Monocle magazine as "a lifestyle magazine for young, stylish, business-oriented jetsetters"[3]. It had also previously been described on Gawker as a "travel-culture magazine" and a repository of "lifestyle sensuality and gaywad uptightness". [4][5]

The magazine launched on 15 February 2007, priced at 12 euros, 5 GPB, 10 USD and features articles on subjects including the Japanese Maritime Self Defense Force, Chinese investment in Africa, and the best Portuguese-language Sunday newspapers. The subscription price is approximately $120 [£75] annually. In New Zealand, single issues sell for $18 each, in Japan for ¥2,310, in Switzerland for 20CHF and in Spain for 11€.

Monocle's website contains magazine archive content that is only available to paid subscribers. The Monocle website also contains films and documentaries that are available to the public - plus a daily news bulletin called Monocolumn written by the Monocle team and their correspondents.

The monocle website also hosts The Monocle Weekly, a weekly radio program/podcast, hosted by Tyler Brûlé, Andrew Tuck and culture editor, Robert Bound discussing affairs and hot topics from around the globe. The show has been recorded in Tokyo, Stockholm, Rio, London and Sydney.

Part of the monocle website is dedicated to The Monocle Shop an e-commerce portal selling design and fashion collaborations that the Monocle brand has developed with the likes of Comme des Garçons, Delvaux, Kitsune, Orlebar Brown, Aspesi, and Malmsten. These products are also sold in Monocle shops in London, Los Angeles, Tokyo, Hong Kong and New York[6].

In June 2010, Monocle launched a summer newspaper, called "Monocle Mediterraneo"[7]. The Monocle newspaper directly opposed the iPad trend, with Brule declaring you can't read an iPad on the beach[8]. In December 2010 Monocle launched a follow up winter newspaper called "Monocle Alpino"[9].

Andrew Tuck edits the magazine, and Richard Spencer Powell is the creative director. Monocle was due to launch its first TV show, broadcast internationally on Bloomberg on January 29, 2011[10].


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