No Fear

No Fear
No Fear
Type Private
Industry Apparel/Retail
Genre Clothing, lifestyle
Founded 1989
Founder(s) Mark and Brian Simo
Headquarters Carlsbad, California, United States
Products Action Sports Apparel
Employees 450
Divisions No Fear MX

No Fear is a lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo, and Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drinks under the same brand, in a joint venture with Pepsi. The company currently employs about 450 people. On February 25, 2011 they filed for Chapter 11 bankruptcy.[1]



No Fear T-shirts were very popular in the mid-1990s. The shirts feature existential slogans or quotes that tout the virtues of extreme sports. The themes: fear of death, lack of laziness, contempt for social norms and the law.[2]

No Fear Energy

No Fear began distributing a No Fear Energy drink through partnership with SoBe. Flavors and versions currently consist of:

  • Original (grapefruit)
  • Sugar Free
  • Motherload (berry)
  • Bloodshot (orange/dragonfruit)

No Fear is the official energy drink of the World Extreme Cagefighting, and sponsors fighter Urijah Faber.[3]

In Europe they are making a different variety called Extreme Energy in partnership with UK based Aimia Foods. The drink is produced in the Netherlands.


No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants can use points earned to acquire No Fear Gear. Grand Prizes include admission to:

  • Mixed Martial Arts event
  • Motocross event
  • Surfing trip to Hawaii
  • Concert tour with Lamb of God.[4]

On February 12, 2008 World Extreme Cagefighting announced that the No Fear Energy Drink brand has entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership has begun with an event that took place in Albuquerque, New Mexico the next day.[5]

No Fear has a sponsor for the NASCAR Sprint Cup Series with NASCAR driver Boris Said. It has also sponsored Team Pacquiao on many occasions.


External links

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Fear Itself (comics) — Fear Itself Promotional image by Stuart Immonen. Publisher Marvel Comics Publication date April – October 2011 …   Wikipedia

  • Fear of flying — is a fear of being on a plane while in flight. It is also sometimes referred to as aerophobia, aviatophobia, aviophobia or pteromechanophobia.OverviewFear of flying may be a distinct phobia in itself, or it may be an indirect manifestation of one …   Wikipedia

  • FEAR OF GOD — (Heb. yirat elohim, but in the Talmud yirat shamayim, lit. fear of Heaven ), ethical religious concept, sometimes confused with yirat ḥet, the fear of sin, but in fact quite distinct from it. The daily private prayer of Rav (Ber. 16a), which has… …   Encyclopedia of Judaism

  • Fear Before — performing live Background information Also known as Fear Before the March of Flames Origin …   Wikipedia

  • Fear appeals — are uniquely different than the rhetorical appeal to fear. There has been nearly 50 years of research on fear appeals in various disciplines and these studies have collectively garnered mixed results (for an overview, see Ruiter, Abraham, Kok,… …   Wikipedia

  • Fear Street — ist eine Reihe von Jugendbüchern des US amerikanischen Autors R. L. Stine. Die Geschichten und Hörbücher, meist Horror Thriller, handeln von Jugendlichen, die in der Fear Street wohnen oder Bekannte und Freunde haben, die dort leben. Ein Merkmal… …   Deutsch Wikipedia

  • Fear (disambiguation) — Fear is an emotion. It may also mean: * Fear (band) An LA punk band * Fear (John Cale album) (1974) * Fear (Royal Hunt album) (1999) * fear (Toad the Wet Sprocket album) (1991) * Fear (film), starring Mark Wahlberg and Reese Witherspoon * La… …   Wikipedia

  • Fear Factory — Saltar a navegación, búsqueda Fear Factory Información personal Origen …   Wikipedia Español

  • Fear (in Canon Law) —     Fear     † Catholic Encyclopedia ► Fear     (IN CANON LAW.)     A mental disturbance caused by the perception of instant or future danger. Since fear, in greater or less degree, diminishes freedom of action, contracts entered into through… …   Catholic encyclopedia

  • Fear (From a Moral Standpoint) —     Fear     † Catholic Encyclopedia ► Fear     (CONSIDERED FROM A MORAL STANDPOINT.)     Fear is an unsettlement of soul consequent upon the apprehension of some present or future danger. It is here viewed from the moral standpoint, that is, in… …   Catholic encyclopedia

  • Fear Factor — Género Reality Show Creado por J. Rupert Thompson Presentado por Joe Rogan País de origen Estados Unidos Duración 60 minutos Idioma/s inglés …   Wikipedia Español

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.